![]() ![]() As William Merrin states Baudrillard describes the existence and operation of the immense signifying system that constitutes our contemporary western cultural experience (10). First part of this chapter deals with fundamentals of postmodernism and how it differs from modernism and the second part owes itself to Baudrillard’s theories including simulacra, hyperreality, sign value, power relations and the end of history.īaudrillard has strongly been influenced by Marx and started his work by his thesis named The System of Objects (1968) which deals with the function of commodity in consuming societies and aims to reconcile Marxism with postmodernism. Baudrillard has also scrutinized Marxist doctrine and “sign value” in The System of Objects. ![]() He also deals with the concept of the end of history and power relations in The Illusion of the End and Forget Foucault. Baudrillard’s key concepts such as “simulacra and simulation” and “hyperreality” have been discussed in Simulacra and Simulation (1994). His social, political and cultural ideas have moved the notion of postmodernism into a new realm. Jean Baudrillard is one of the most controversial postmodernist and poststructuralist thinkers whose novel ideas have gained lots of concerns. Jean Baudrillard and the notion of modernity and media ![]()
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